How do you price?

Quite simply, as with most things, we price based on volume.  The more emails you want to deliver, the less you will pay per email delivered.  We offer further discounts on monthly packages, and if your product/service is mass-market, we can even consider charging on a cost-per-lead basis.

What is the “hit rate"?

Typically, when a prospect asks this, they mean “how many leads will I get?”.  The simple and honest answer is, we don’t know!  We would love to guarantee a certain number of leads, but of course would be retired on a beach in Mauritius now if that was the case.  As with any marketing exercise, there are no guarantees.  You can be sure your product/service will be broadcast to a relevant audience and opened by, generally, at least 10% of that audience.  More often than not, you will receive enquiries as a result of this.

Who does the design?

This is your choice.  Around 97% of the time, we do, at the client’s request.  We will ask you for some relevant info on what you do, the benefits, any offers etc and then draft a design.  We will change the email multiple times until you are happy for it to be sent.

Do we get this list?

No, afraid not.  The data we license in is for us to use to promote B2B products and services on behalf of our clients.  We can not sell or lease our data. We do team up with a data provider, however, so can lease data from a separate source.

How do we know you’ve sent the emails?

This is a very common worry of cautious prospects.  Quite simply, the best way you’ll find out is when you receive leads.  We do provide a campaign report with every send detailing all the statistics of your campaign. Ultimately though, we gain nothing from not delivering your emails.  Our reputation is worth more than the few hundred pounds we might gain from not sending a campaign!

Where do you get your data from?

We license our data in on an annual basis with monthly updates from 2 reputable data owners.  We further cleanse the data once it reaches us removing known bounces and unsubscribes.  It’s because of this we generally achieve 98% delivery rates.

Is your data opt-in?

No.  As a B2B database, this is not required.  B2B opt-in data for third party broadcasting does not exist.  We are fully compliant with GDPR, PECR, ICO and DMA guidelines.  Every email has an unsubscribe option, and furthermore recipients can contact us directly to find out more about the data we hold on them.

Can we target by turnover?

Turnover is one of the criteria we stopped using a long time ago.  We found it to be too unreliable and misleading for a full representation.  Our main criteria are industry, location, job title and number of staff.

How do I start building an email list from scratch?

Start simple: add a sign-up form to your website, offer something valuable in exchange (a guide, discount, or resource), and make it easy for people to opt in. Never buy lists — it kills deliverability and trust.

What content should I include to engage subscribers?

Think 80/20: 80% useful, 20% promotional. Share tips, updates, stories, or case studies that matter to your audience. Then mix in offers or calls to action. Keep it short and human.

How often should I send emails?

Consistency beats frequency. Weekly works well for most, but even fortnightly is fine if you stick to it. What matters is training your audience to expect and recognise your emails.

How do I comply with GDPR and unsubscribe rules?

Always get explicit consent before emailing. Make your privacy policy easy to find. And never hide the unsubscribe link — it’s required by law, and it actually protects your sender reputation.

What’s the difference between subject line, preheader, and headline?

• Subject line: The bold text people see first in their inbox.
• Preheader: The little preview text next to under it.
• Headline: The first line inside your email.
  All three need to work together to grab attention and pull the reader in.

Which email platforms are best for beginners?

Mailchimp, MailerLite, and Constant Contact are easy entry points. As you grow, platforms like ActiveCampaign or HubSpot offer more advanced automation and segmentation.

How can I grow my list? What about segmentation?

List growth: use lead magnets, events, and website sign-ups.

Segmentation: split your list by behaviour, interests, or demographics so each group gets relevant emails (which massively boosts engagement).

When can I resend an email?

If a big chunk of your list didn’t open the first time, resend after 2–3 days with a new subject line. Don’t do it more than once per campaign or you’ll look spammy.

How do I boost deliverability and avoid spam?

Keep your list clean (remove bounced/invalid emails), set up SPF/DKIM/DMARC records, and avoid spammy words like "FREE!!!" in subject lines. Also, send to people who’ve actually opted in.