I know that many of us have issues generating leads when running our own campaigns.
I decided to write up the 30 best tips that I have seen work when it comes to generating leads with email marketing.
I came up with 24!
Here are my 30 24 favourite tips to send a good email:
Know your audience and clearly define who you want to target.
If necessary, segment your audience and use different designs for each.
Avoid spam trigger words - your email is not "spam", but some mail servers will decide it is!
If you're a SME, be personal with your readers.
Use valuable content - your audience should benefit from reading your email.
Write your email like you would any other email, like the human you are.
Include a call-to-action (CTA) - relevant for ALL marketing exercises!
Avoid too many images and avoid embedding videos in your content!