Writing promotional material isn’t a simple task.Particularly when promoting to a cold audience.A group of potential prospects who have probably never heard of you.And in some cases, aren’t even aware that your service is “a thing”.The temptation is to go in all guns blazing.This is who WE are.This…
I was watching the 1985 Arnie classic ‘Commando’ last night with my 16-year-old son. It’s another tick off our list of “Movies Fred has to see”. If you haven’t seen it, watch it. Classic OTT action and terrible script. Awesome. Anyway, after the opening scene, I paused it to share with Fred a spin-…
Let's talk about lead generation—our bread and butter, if you will. Working in a results-based business is fantastic, and I wouldn't have it any other way. You know why? Because every win we snatch is a win for our clients too. It's like a double high-five of success! Over the past 18 years, we've…
Email marketing is all about capturing the reader's attention and driving action. One way to do this is by leaving questions unanswered in your email promotions. We should never reply on the email being the closer. More the introducer. By creating a sense of curiosity and intrigue, unanswered quest…
My eldest child, Amy, turned 18 a couple of weeks ago. Merrehill also turns 18 later this year. And as I'm always on the hunt for good blog fodder, it got me thinking... Parenting and raising kids is similar to running an email campaign (I know, it isn't at all, but I've put effort into this on…
Have you ever been watching TV, only to find that the batteries in your remote control are dead? The logical thing to do would be to replace the batteries. But you know, in reality, that’s not required yet. No, you’ll hit the remote on your leg or the sofa side arm. And it works. A few weeks later…
Email marketing is a broad thing. Those who we speak to have often tried email marketing. But with a big difference. They’ve marketed to their existing database. Clients, faded clients and prospects. People who know them, what they’re about, and probably have an element of trust. And above all, at…
Quite often, we’ll be asked to exclude existing prospects and clients from an email marketing campaign. We always advise against doing that. We get it, of course. Either you don’t want to waste the emails you’re sending, or you don’t want them to be aware of an offer that’s only applicable to new…
“Can you make it punchier?” “It needs to be more attention grabbing!”Something we hear so often from clients & prospects. And we get it, of course.Punchy text was previously regarded as the holy grail of marketing copy. The idea that if you can just craft a short, snappy sentence, you can captu…
Who’s your ideal client? A question I get asked often, particularly as I do bits of networking. Quiet often, I’ll give an example of a particular industry we’re strong in. Or somewhere we’re looking to fill a gap (where we know we can generate a flood of leads). (Incidentally, if you know any comme…