I had a brilliant chat this weekend. I can neither confirm, nor deny, if alcohol was involved. I was chatting with Sarah & Steve about the challenges we all face day to day. Mental health, business, family, etc. We agreed that all aspects of these are like a continual ECG graph of ups & dow…
As we’re in the era of the consumer, we’re far more savvy these days when it comes to making a purchase. Shopping around more, discount codes, haggling, etc. Special offers are always useful if you’re patient enough to wait for them. But a lot of the brands we buy from will never have offers on. Th…
I’m constantly looking for good analogies for what we do here, particularly for these blogs, and quite often, they can be tenuous at best! I ran Born Survivor on Saturday, along with my Merrehill colleagues Andrew and Laura. 10k Obstacle course through mud, water, woods and 36 challenging obstacles…
“I delete most of the emails I receive.” One of the most common things we hear from prospects. Particularly if they’re trying to talk themselves out of running a campaign! And how do I respond to that? Do I say, “Well, Mr customer, the emails we send won’t be deleted”? Of course I don’t! I say 2 th…
My local footie team won their league this Saturday just gone. None other than the North West Counties Premier Division, which is the ninth tier of English football. Macclesfield FC, if you don’t know, is a wonderful phoenix from the flames story. See more on that here. Anyway, the manager is Danny…
It just so happens… Four of my favourite words, in that order of course. We do B2B email marketing, which, if you’re reading this, you probably already know. I always say there are three key elements to any campaign. The data/target, the message and timing. And quite often, we’re heavily reliant on…
I was speaking with a friend at the weekend. His friend had taken his advice and used a PPC voucher to gain some free ads to attract new visitors to his site. He’d turned off the ad as soon as the required spend started using his own money. All £7 of it! Turns out the voucher (plus his £7) had gain…
I visited one of my biggest and oldest clients earlier this month. As always, he asked me “What’s new?” What’s the latest thing we’re offering, trialling, or on the horizon? I told him “Absolutely nothing”. He knows, in the past, we’ve always looked for that ideal add-on to our email campaigns, any…
I was watching football with my 12-year-old, Harry, at the weekend, and at the time United were 1 up at Chelsea. We’re big United fans. Don’t hold it against us. Harry, as he often does, was using an app he has to monitor the stats. Possession, shots on target, passes completed, etc. “Chelsea are…
What do you do? If you’d asked me that question a few years ago, I’d have said, “I run a B2B marketing company.” Accurate, but vague. Usually met with a nod of approval, or perhaps, “Ok, cool.”. Ask me today, and my answer is different. What do I do? I generate leads for businesses. The typical rep…