Merrehill | How to Write Engaging Email Newsletters

How to Write Engaging Email Newsletters

How to Write Engaging Email Newsletters

How many email newsletters do you subscribe to? And how many do you actually read?

An email newsletter can be a great way to tell your customers about the latest products, services and developments in your business. But a bad newsletter will do little more than clog up their spam filters.

So, we've put together some of our top tips for writing email newsletters which your customers will love reading:

Only Send a Newsletter when You have News to Share

We're used to fluff pieces padding out papers and TV news bulletins, but your business doesn't have to work on a twenty-four hour (or even fortnightly) news cycle. If customers feel that your newsletters are irrelevant, you might start to see your subscriber numbers drop off. Sharing content which is relevant to your clientele is more important than adhering to a strict publishing schedule.

Keep Email Newsletters Concise and Focused

The most successful email newsletters concentrate on one topic; be that a news story, an exclusive offer or an innovative product. This makes for a smoother, more satisfying read.

Customers can also decide if they’re interested or not as soon as they see the subject line.

Keeping your email newsletters on message will provide strong reasons for the reader to follow your clearly identified call to action.

Cracking Content Deserves Great Design

Even with Pulitzer-worthy text, customers are unlikely to read on if your design doesn’t do it justice. Text-heavy or cheap-looking designs are likely to deter clients, so make sure your design team is involved in developing your email newsletters to help them stand out in crowded inboxes.

Ask the Experts

If you’re looking for more ways to increase your open rates and turn your email newsletters into essential reading, contact us today!

Written by Lee Shore on 8th Feb, 2021.

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