Merrehill | What do you do?

What do you do?

What do you do?

What do you do?

If you’d asked me that question a few years ago, I’d have said, “I run a B2B marketing company.”

Accurate, but vague.

Usually met with a nod of approval, or perhaps, “Ok, cool.”.

Ask me today, and my answer is different.

What do I do?

I generate leads for businesses.

The typical reply to this is now, “how?”

Allowing me then, of course, to go into the nitty gritty of it all.

You see what I’m doing, of course.

I’m answering instantly, and automatically, with the feature/benefit to a potential client/prospect/referral partner.

Features and benefits, that I’m constantly rambling on about in these blogs.

People say, “Lee, you’re obsessed with features & benefits.”

They don’t. That was a lie.

But I’d understand it if they did.

Go to our site, and you’re instantly greeted with what we can do for you.

No blurb, no jargon. That comes later, if you’re already interested.

The question I’m actually answering is what Merrehill does.

I actually see my job as creating jobs for others. Which I do.

But that’s another blog for another time.

So, tell me, what do you do?

Lee Shore
19th October 2021

Written by Lee Shore on 19th Oct, 2021.

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