TikTok now has over a billion active users, putting it on a par with social media mammoth Facebook. So, this is as good a time as ever to ask, 'what has a larger reach: email or social media marketing?'
The short answer is that email marketing still has the largest reach. According to Satista.com, there were over 4 billion email users worldwide in 2020, with that number expected to grow to 4.48 billion by 2024. That’s 1.67 billion more people using email on a monthly basis than Facebook, TikTok and Twitter combined! This means that there’s a much bigger audience for your email marketing efforts than your social media publicity, just waiting to be tapped!
It’s also worth noting that email has been around longer. It's much more ingrained in the way people use the internet, and therefore how they interact with brands and services on the web.
Think about it this way. Anytime you order something from an online shop, they need your email. To register for a service like a job board or a forum, you’ll need to verify your email. To even sign up for social media accounts in the first place, guess what they need? You got it - your email.
And that’s even before we get to the newsletters, special offers and other email marketing content you want to receive from your favourite brands. These, naturally, rely on your inbox rather than your newsfeed.
Merrehill can help you make the most of the larger reach afforded by email marketing. To find out more, contact us today.