Out with the old, in with the new! With Autumn quickly approaching we thought we'd take some seasonal inspiration and talk about the importance of change and renewal. When it comes to email marketing, your list must be clean. To ensure that your emails are going to the correct people, you need to…
Email marketing has always been one of the most popular marketing channels. Probably because of the huge ROI it yields for businesses. It has gained serious popularity as creative options have reached new heights with the advancements in email design. Also, most businesses make great use of email…
Email Marketing Delivers the Best ROI What are the benefits of marketing through emails? If your company or business isn’t utilising emails for your marketing, should they? The answer is yes. To get the highest ROI, marketing through email is the way to go. Advertising specifically through email is…
Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at further benefits of email…
What Are Trigger Emails? Trigger-based emails are emails that are sent out automatically based on user behaviour. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. The data behind trigger…
The Amount of Emails Being Opened on Mobiles is Going Up and Up In 2012, 27% of all marketing emails were opened on a mobile device. By 2014, that number jumped up to 42%. Now, it’s as high as 61%. Thats a high rate of growth and it's all because they're now more mobile friendly! And what do you do…
Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old. From the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. Today, I'll be exploring how email marketing has evolved for the average user of a mobile device.…
Hey everybody! It's 2019 and we’re back in business! (Though to be honest, we never really stopped). We’re looking forward to finding out what this year holds for us. Let’s have a look at an aspect of email marketing we think is going to change over the next year, Email Marketing vs. Social Me…