I’ve just received a promotional email. As you’d imagine, I pay a lot of attention to these. This was the opening line… “[Product name] Infrastructure as a service can be easily extended into your data centre to provide a coherent, much simplified, hybrid, cloud infrastructure service that delivers…
We ask our clients a few questions when preparing a new design for their email campaigns. Part of those boil down to finding out why their clients use them. What makes them different from their competitors? We never ask what their USP is. And I’ll tell you why… Experience has taught me that if you…
One flesh, one bone, one true religion; One voice, one hope, one real decision; Whoa, whoa, whoa; Give me one vision, yeah! I’m confident that when Queen’s Roger Taylor wrote this classic, he had experienced something that comes up often with email campaigns. Prove me otherwise if you can. Lots of…
A well-known saying, of course. Outward appearance cannot be an indicator of someone or something's value or worth. And just recently, I’ve muttered this internally to myself a few times. Because things are judged at first sight. We are, as you know (I hope), a lead generation business. But we’re…
I had a brilliant chat this weekend. I can neither confirm, nor deny, if alcohol was involved. I was chatting with Sarah & Steve about the challenges we all face day to day. Mental health, business, family, etc. We agreed that all aspects of these are like a continual ECG graph of ups & dow…
As we’re in the era of the consumer, we’re far more savvy these days when it comes to making a purchase. Shopping around more, discount codes, haggling, etc. Special offers are always useful if you’re patient enough to wait for them. But a lot of the brands we buy from will never have offers on. Th…
I’m constantly looking for good analogies for what we do here, particularly for these blogs, and quite often, they can be tenuous at best! I ran Born Survivor on Saturday, along with my Merrehill colleagues Andrew and Laura. 10k Obstacle course through mud, water, woods and 36 challenging obstacles…
“I delete most of the emails I receive.” One of the most common things we hear from prospects. Particularly if they’re trying to talk themselves out of running a campaign! And how do I respond to that? Do I say, “Well, Mr customer, the emails we send won’t be deleted”? Of course I don’t! I say 2 th…
My local footie team won their league this Saturday just gone. None other than the North West Counties Premier Division, which is the ninth tier of English football. Macclesfield FC, if you don’t know, is a wonderful phoenix from the flames story. See more on that here. Anyway, the manager is Danny…
It just so happens… Four of my favourite words, in that order of course. We do B2B email marketing, which, if you’re reading this, you probably already know. I always say there are three key elements to any campaign. The data/target, the message and timing. And quite often, we’re heavily reliant on…