Once a client of ours has decided to run a campaign of promotional emails, approved a design and selected their audience, without doubt the most common question we get asked is; “When is the best time to send”? Best Time to Send Promotional Emails There is a common belief that Tuesdays and Wednesda…
I was speaking with a good friend last week. From a safe distance of course! We were talking about how lockdown was treating us on a personal and business level. I told him of all the extra things I'd been doing in the business that have worked well. Stuff where I've pushed myself out of my comfort…
As you know, we're coming up for week-8 of lockdown. During those first few weeks, I became conscious of my eating (and drinking) going a bit out of control. Somewhat of a free-for-all. Something I'm sure many of you can resonate with. I decided I needed to own it and do something about it. So, I…
We're currently weaning our 6-month old daughter. Alongside her staple milk diet, we're introducing new foods to her daily, and allowing her to feed herself (Baby led weaning). A few weeks back, she had some odd days where she was grouchier than usual, or her nappies were, let's say, of varying con…
Opportunistic...or proactive? Opportunistic - adjective - exploiting immediate opportunities, especially regardless of planning or principle. I've seen this word bandied about quite a lot recently, usually with negative connotations. The suggestion that some businesses "taking advantage" of…
An introduction. A friend of mine, who works in the fitness industry, writes a daily blog. The subject matter of his blogs are usually daily observations, that most can relate to, which he then uses to compare with physical and mental well-being. It's a powerful tool, gets people thinking, and is…
I had an interesting chat with a client last week. I've had the same conversation many times over the past 15 years, and will continue to do so. It was regarding the subject line for his email campaign. He wanted to directly reference the product being promoted in the subject line (think model and…
To create a successful email campaign, you need a team of specialists! Luckily, that's exactly what we have here at Merrehill. Currently, we're a large enough email marketing company to manage millions of targeted messages every week for a range of clients in a variety of professional industries.…
So, what happens first? Included in our Email Marketing service we allocate a dedicated Account Manager who works with you on your campaign. Not only do they spend time working with you to establish what your product or service is but also who your target audience is to achieve the best results. If…
Wondering why email design is so important? Content and design go hand in hand! Whilst it's important the content of your email is not only relevant and informative, it's also vital to have a great design. To some, design can be an afterthought, but we believe a good email uses design to improve th…