Following on from last week's blog of the lacklustre reaction to 'Tell a story'. I thought I'd show something from the other side this week. A simple, yet effective, testimonial from a brand-new client. We received this feedback after his first send: "Thank you Lee, After working for many years and…
It’s insane how time flies, right? I hope you have been doing well. Things have been busy here at Merrehill HQ. Here’s what has been going on with me… Proofreading After all these years, we've outsourced our proofreading. Letting the professionals check for errors and having an unbiased pair of eye…
Two weeks ago, I wrote a blog titled 'Tell a story' It was about how I'd been reminded about something I already knew and advise on daily. As usual, the following week, the blog went as an email to my CRM. It bombed. It brought in around 15% of the usual volume of leads my blogs achieve. Not as man…
This is my 10th consecutive Wednesday blog. I made a commitment to myself to do this weekly. To keep the site content fresh. Another way of getting the name out there. And to deliver as a weekly email to our existing CRM list. Whilst I haven’t been doing this to pull in leads, I did suspect we’d pu…
I recently joined a networking group, my local BNI chapter. A great way of meeting local business owners and referring leads to each other. I had a 1:1 chat with a senior member of the group and we were discussing my first few weeks. During my 60 second pitch, I'd been highlighting who we are and…
4 Reasons Why You Should use email marketing Let’s not beat around the bush. As some of you may know, I am an email marketing expert. I help people like you generate leads. Today, I will be sharing with you 4 reasons why you should be email marketing. The thing is email marketing is NOT suitable fo…
Once a client of ours has decided to run a campaign of promotional emails, approved a design and selected their audience, without doubt the most common question we get asked is; “When is the best time to send”? Best Time to Send Promotional Emails There is a common belief that Tuesdays and Wednesda…
I was speaking with a good friend last week. From a safe distance of course! We were talking about how lockdown was treating us on a personal and business level. I told him of all the extra things I'd been doing in the business that have worked well. Stuff where I've pushed myself out of my comfort…
As you know, we're coming up for week-8 of lockdown. During those first few weeks, I became conscious of my eating (and drinking) going a bit out of control. Somewhat of a free-for-all. Something I'm sure many of you can resonate with. I decided I needed to own it and do something about it. So, I…
We're currently weaning our 6-month old daughter. Alongside her staple milk diet, we're introducing new foods to her daily, and allowing her to feed herself (Baby led weaning). A few weeks back, she had some odd days where she was grouchier than usual, or her nappies were, let's say, of varying con…