An elevator pitch is one of the oldest tricks in the marketing book. They might even seem a little bit antiquated. Especially now that a lot of us are working from home, which means the only people we’re likely to meet in the elevator are Mrs Smith and her Pomeranian from across the landing. But th…
I saw a brilliant Tweet last week. It read, “Emails are like billboards. They get seen at 75mph. If you can grab them in about one second, they'll take the next exit, and then you can tell them more. Say less, better.” Spot on, I thought. It resonated with me, as only two days previously, I’d had…
How many email newsletters do you subscribe to? And how many do you actually read? An email newsletter can be a great way to tell your customers about the latest products, services and developments in your business. But a bad newsletter will do little more than clog up their spam filters. So, we've…
With millions of users leaving WhatsApp, we’ve been thinking about the fleeting nature of online tech trends. Thank goodness email is here to stay, making it the perfect channel for your short, medium and long-term marketing strategies. The WhatsApp news would have been unthinkable a year ago.…
Our CRM went down on Monday morning and did not show its face until later that afternoon at 4pm. This is where our sales team arrange and organise all their calls, add orders and put in design requests. Where our design team pull out all the necessary information to prepare a compelling and lead-ge…
With 2020 being something of a write-off for events, you might be thinking about sending re-invite emails for rescheduled conferences, seminars or get-togethers. Or, if you’ve decided to move online, you might be wondering how to tweak your invites for a virtual event. Here are a few top tips to ma…
TikTok now has over a billion active users, putting it on a par with social media mammoth Facebook. So, this is as good a time as ever to ask, 'what has a larger reach: email or social media marketing?' The short answer is that email marketing still has the largest reach. According to Satista.com,…
We like to think we charge a fair rate for a fair amount of work. Most of our clients make a viable return on their investment with us, and that’s what keeps them coming back. However, if I had £1 for every time someone has said, “You only have to push a button” when negotiating a price over the pa…
Happy New Year! I hope you had a nice break over Christmas. So here we go again. A brand-new year and a brand-new lockdown. The latter, of course, brings its own challenges. Worse for some than others. My personal situation is that I’m back working from my bedroom the home office. My wife and 4 kid…
Quite often, a client will ask me something along the lines of: “How did my campaign perform?” “How are the results looking?” “Looking at the report, are these figures good?” I always take it as a compliment that clients (generally) respect my knowledge and experience. That they look to me for wisd…